The Fridge
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The Fridge is a creative
practice of Tian Bai, an award-winning art director, designer based in Paris. With over
a decade of professional experience across France and China, he has developed a multidisciplinary expertise spanning branding, packaging, editorial, digital, advertising,
and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, The One Club for Creativity, ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.

ProjectÉcole de Mathématiques de Paris
"The philosophy is written in this immense book that is always open before our eyes—I mean the Universe—but it cannot be understood without first learning its language and the characters with which it is written. It is written in the language of mathematics, and its characters are triangles, circles, and other geometric figures, without which it is humanly impossible to comprehend a single word. Without them, one wanders aimlessly in a dark labyrinth." – Galileo

The École de Mathématiques de Paris offers courses and programs for support and advancement in mathematics, aimed at students from high school (Seconde) to preparatory classes, as well as those preparing for the CAPES and Agrégation teaching exams.

Category: Culture and Education, Visual Identity
Client: École de Mathématiques de Paris, Paris
Year: 2024Creative & Design: Frederic Granon, Tian Bai
Art Direction: Tian Bai, Benjamin Dennel
Motion & Typography: Frederic Granon






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