The Fridge


Information
Works
Play

The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
ProjectÉcole de Mathématiques de Paris
"The philosophy is written in this immense book that is always open before our eyes—I mean the Universe—but it cannot be understood without first learning its language and the characters with which it is written. It is written in the language of mathematics, and its characters are triangles, circles, and other geometric figures, without which it is humanly impossible to comprehend a single word. Without them, one wanders aimlessly in a dark labyrinth." – Galileo

The École de Mathématiques de Paris offers courses and programs for support and advancement in mathematics, aimed at students from high school (Seconde) to preparatory classes, as well as those preparing for the CAPES and Agrégation teaching exams.

Category: Branding, Visual Identity
Client: École de Mathématiques de Paris, Paris
Year: 2024Creative & Design: Frederic Granon, Tian Bai
Art Direction: Tian Bai, Benjamin Dennel
Motion & Typography: Frederic Granon






More projects

Credex
Insight & Forecast 2021
Babart
©The Fridge 2024            48°51′24″N 2°21′08″E