The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
Awards
2024      Red Dot Design Award, Winner, DE
2024      D&AD Awards, Winner & Shortlist, UK
2024      Le Club Des D.A Édition55, Bronze, FR
2024      The ADC 103rd Annual Awards, 2x Finalists & Merit, US
2024      New York TDC70, 2x Winner & Typographic Excellence, US
2022      New York Festivals Advertising Awards, Winner & Finalist, US
2022      SHIAF AWARDS, Gold “Public Service Advertising”, CN
2021       New York TDC68, Winner & Typographic Excellence, US
2021       HIIIBrand, Bronze Award, CN
2021       Tokyo TDC, Merit Award, JP
2021       GDC Award, Excellence Award, CN
2021       Asia-Pacific Design NO.17, CN
Publication
2024      Dynamic Branding by Viction:ary
2023      New York TDC 43: The World’s Best Type and Typography
2022      Tokyo TDC Vol.32
2022      GDC Awards 21
2021       The Brand Identity
2017       Optical Illusions
Exhibition
2024      ADC 103rd Exhibition, New York, US
2024      The TDC 70th Annual Exhibition, New York, US
2022      The TDC 68th Annual Exhibition, New York, US
2022      TOKYO TDC Exhibition, Tokyo, JP
2022      GDC Annual Awards Exhibition, Shenzhen, CN
Clients
Amazon, Asian Creative Foundation, Alpine France, Anta, Ariel, Babart, Coca Cola, COTY, Carte Noire, Credex, Decathlon, Dump Dumplings, FIVB, Fedora, Gutaï, Geodis, Gillette, Huawei France, Häagen-Dazs, Kyupoké, L'Oréal, Le Resto, League of Legends, MYOM, MICA Art Museum, New Balance, NIO, Neufquatre Editions, Nooie, O2, P&G, Royal Canin, SNCF, Syensqo, Shenzhen Metro Media, Tour de France, Tencent Games, Tencent Esports, Tesca, Venus, Volvic, Verisure, Wella, Wedo/
Contact
Instagram (at)thefridge
Linkedin (at)thefridge
©All rights reserved by The Fridge 2024