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The Fridge is an award-winning creative and design practice founded by Tian Bai, an art director and designer based in Paris. With over a decade of professional experience across France and China, he has developed a multidisciplinary expertise spanning branding, packaging, editorial, digital, advertising, and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, The One Club for Creativity, ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.
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Awards
2025      Top/Com Grand Prix Gold The Creative Excellence, FR
2025      Top/Com Grand Prix Gold Spécial de l'Expression the Best Pitching, FR
2025      The ADC 104rd Annual Awards, Finalists & Bronze Cube, US
2024      EPICA AWARDS, Shortlist, FR
2024      Red Dot Design Award, Winner, DE
2024      D&AD Awards, Winner & Shortlist, UK
2024      Le Club Des D.A Édition55, Bronze, FR
2024      The ADC 103rd Annual Awards, 2x Finalists & Merit, US
2024      New York TDC70, 4x Winner & Typographic Excellence, US
2022      New York Festivals Advertising Awards, Winner & Finalist, US
2022      SHIAF AWARDS, Gold “Public Service Advertising”, CN
2021       New York TDC68, Winner & Typographic Excellence, US
2021       HIIIBrand, Bronze Award, CN
2021       Tokyo TDC, Merit Award, JP
2021       GDC Award, Excellence Award, CN
2021       Asia-Pacific Design NO.17, CN
Publication
2024      New York TDC 45: The World’s Best Type and Typography
2024      Dynamic Branding by Viction:ary
2023      New York TDC 43: The World’s Best Type and Typography
2022      Tokyo TDC Vol.32
2022      GDC Awards 21
2021       The Brand Identity
2017       Optical Illusions
Exhibition
2025      The TDC 70th Annual Exhibition, Paris, FR
2025      ADC 104rd Exhibition, New York, US
2024      ADC 103rd Exhibition, New York, US
2024      The TDC 70th Annual Exhibition, New York, US
2022      The TDC 68th Annual Exhibition, New York, US
2022      TOKYO TDC Exhibition, Tokyo, JP
2022      GDC Annual Awards Exhibition, Shenzhen, CN
Clients
Amazon, Asian Creative Foundation, Alpine France, Anta, Ariel, Babart, Coca Cola, COTY, Carte Noire, Credex, Decathlon, Dump Dumplings, FIVB, Fedora, Gutaï, Geodis, Gillette, Huawei France, Häagen-Dazs, Kyupoké, L'Oréal, Le Resto, League of Legends, MYOM, MICA Art Museum, New Balance, NIO, Neufquatre Editions, Nooie, O2, P&G, Royal Canin, SNCF, Syensqo, Shenzhen Metro Media, Tour de France, Tencent Games, Tencent Esports, Tesca, Venus, Volvic, Verisure, Wella, Wedo/
Professional Experiences
4utre → Landor → Tencent IEG → NIO  *Current→ Landor ParisContact
Instagram (at)thefridge
Linkedin (at)thefridgeRecognition

©The Fridge 2025            
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