Tian.B | The Fridge
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The Fridge is the creative portfolio of Tian Bai, an award-winning creative based in Paris.

With over a decade of experience across France and China, his practice moves across branding and campaigns through a broad visual language spanning identity systems, packaging, editorial, digital, advertising, and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, Cannes Lions International Festival of Creativity, The One Club for Creativity, The ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, HiiiBrand Awards and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.

ProjectAngle
Designed as an extension of ANGLE’s manifesto—“A new way to see the world”—this brochure explores how design can shift perception through unexpected visual narratives.

Each spread transforms familiar situations into surreal compositions, inviting viewers to look beyond the obvious and reconsider the everyday. Bold imagery, vibrant color, and editorial precision work together to create a sequence of visual discoveries that reflect ANGLE’s perspective on creativity and observation.

More than a promotional piece, the brochure acts as an entry point into the brand’s universe—translating its vision into a tactile and immersive experience.

Category: Editorial Design, Culture
Client: Angle Voyage, Paris
Year: 2025
Creative & Design: Tian Bai
Art Direction: Tian Bai



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The Fridge

48°51′24″N 2°21′08″E