The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
ProjectBabart
Babart believes that "there is no champion in art." They uphold the philosophy of truth-seeking and open mind about art education to enhance students' art appreciation ability, creativity, and self-driving ability. They advocate that students pay attention to self-growth and to the relationship between people and nature, so as to truly stimulate their potential. 

Babart's unique art education theory broke the framework of traditional Chinese education and provided new creative inspiration for us. We replace the "podium" of pursuing utilitarianism with an infinitely growing ladder, Make it as the core graphic element of Babart's brand image recognition, permeating the brand identity, fonts, and layouts, and then conveying Babart's brand vision through visual language, as the innovator and promoter of children's art education, Babart hopes to let more students realize their full potential and help them cope with the future life.

Category: Branding, Visual Identity
Client: Chuchubaba Art Education, Shenzhen
Year: 2021Creative & Design: Tian Bai, Kip Lau
Motion: Tian Bai
Illustration: Tiger Dai



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