The Fridge
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The Fridge is a creative
practice of Tian Bai, an award-winning art director, designer based in Paris. With over
a decade of professional experience across France and China, he has developed a multidisciplinary expertise spanning branding, packaging, editorial, digital, advertising,
and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, The One Club for Creativity, ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.

ProjectBabart
Babart believes that "there is no champion in art." They uphold the philosophy of truth-seeking and open mind about art education to enhance students' art appreciation ability, creativity, and self-driving ability. They advocate that students pay attention to self-growth and to the relationship between people and nature, so as to truly stimulate their potential. 

Babart's unique art education theory broke the framework of traditional Chinese education and provided new creative inspiration for us. We replace the "podium" of pursuing utilitarianism with an infinitely growing ladder, Make it as the core graphic element of Babart's brand image recognition, permeating the brand identity, fonts, and layouts, and then conveying Babart's brand vision through visual language, as the innovator and promoter of children's art education, Babart hopes to let more students realize their full potential and help them cope with the future life.

Category: Culture and Education, Visual Identity
Client: Chuchubaba Art Education, Shenzhen
Year: 2021Creative & Design: Tian Bai, Kip Lau
Motion: Tian Bai
Illustration: Tiger Dai



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