The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
ProjectCommune Coffee
At Commune, we see coffee as more than just a drink—it’s a bridge that unites diverse people, personalities, and cultures. Inspired by coffee’s rich textures and unique qualities, we crafted a visual identity rooted in typography to reflect its diversity. Through creative type processing, the menu design is divided into three distinct collections: Essence, Harmony, and FreeSpirit. Each collection celebrates the individuality of coffee and the connections it fosters.

Commune Coffee is more than a place; it’s a welcoming space that brings people together, embracing their stories and celebrating the shared moments created over a cup of coffee.


Category: Branding, Visual Identity
Client: Commune, Paris
Year: 2024Creative & Design: Tian Bai, Frederic Granon, Benjamin Dennel
Art Direction: Tian Bai, Benjamin Dennel
Creative Coding & Typography: Frederic Granon, Tian Bai



More projects

Credex
Insight & Forecast 2021
Babart
©The Fridge 2024            48°51′24″N 2°21′08″E