The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
ProjectDump Dumplings
Dump Dumplings, located in Paris, stands out as a unique dumpling restaurant
amidst the multitude of Chinese eateries. 

Our goal was to create a visually striking image that not only distinguishes us but also ensures ease of understanding for consumers in their dining choices. Leveraging typography and color, we convey the diverse shapes and delectable fillings of our dumplings, resulting in a distinctive and easily recognizable brand visual system. This approach transforms the act of enjoying dumplings into a delightful and fun experience for our customers.

Category: Branding, Visual Identity
Client: Dump Dumplings, Paris
Year: 2024Creative & Design: Tian Bai
Motion: Frederic Granon
Typography: Tian Bai, Peitao Chen



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