Tian.B | The Fridge
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The Fridge is the creative portfolio of Tian Bai, an award-winning creative based in Paris.

With over a decade of experience across France and China, his practice moves across branding and campaigns through a broad visual language spanning identity systems, packaging, editorial, digital, advertising, and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, Cannes Lions International Festival of Creativity, The One Club for Creativity, The ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, HiiiBrand Awards and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.

ProjectNeufquatre Editions
Founded in the south-eastern suburb of Paris, Neufquatre Editions is an independent publishing house rooted in the cultural landscape that shaped its founders.

The visual identity explores the space between two worlds: the creative vitality of the ninety-four suburb and the magnetic influence of the capital. Through this tension, the brand expresses a publishing practice driven by proximity, curiosity, and cultural exchange.

More than a geographic reference, Neufquatre becomes a reflection of a territory—its people, its energy, and its evolving creative voice.

Category: Culture and Education, Visual Identity
Client: Neufquatre Editions, Paris
Year: 2021
Creative & Design: Tian Bai
Typography: Tian Bai
Motion: Frederic GranonRecognition: 
New York TDC68, Winner & Typographic Excellence
Tokyo TDC, Merit Award
HIIIBrand, Bronze Award
GDC Award, Excellence Award
Asia-Pacific Design NO.17



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The Fridge

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