The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
ProjectNeufquatre Editions
Neufquatre Editions is a micro publishing house from the ninety-four suburb (south-east of Paris) co-created by Théo Nestoret-Puyon (Brand Strategist & Publisher) and Benoit Ponty (Artist & Production Executive) as a tribute from where they grew up together. In the visual identity we capture the imperfect tension between two cultural poles.

"In south-east of Paris from the ninety-four suburb where the idea of creating our own publishing house was born, to the bookstores stalls that we surveyed, our gaze is at the forefront of an intense cultural activity, fueled by the creative richness of our neighborhood and its proximity to the capital.”  Theo Nestoret-Puyon (co-founder) 

Category: Visual Identity
Client: Neufquatre Editions, Paris
Year: 2021Creative & Design: Tian Bai
Typography: Tian Bai
Motion: Frederic Granon



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