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The Fridge is a creative
practice of Tian Bai,
an award-winning art director, designer based in Paris. With over a decade of professional experience across France and China, he has developed a multidisciplinary expertise spanning branding, packaging, editorial, digital, advertising,
and experiential design.

His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, Cannes Lions Festival,
The One Club for Creativity, ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, and Asia-Pacific Design.

Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.

ProjectPas Sage

Pas sage is a visual seeker crew based in Paris. Focus on visual memories, inspirations in daily life, it uses different tools to express our philosophy by video clip, graphic design and photography. We integrated the compass into the typeface and graphic element to express the brand concept of visual seeker.

Category: Culture and Education, Visual Identity
Client: Pas Sage, Paris
Year: 2019
Creative & Design: Tian Bai
Motion: Tian Bai




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