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The Fridge is the creative portfolio of Tian Bai, an award-winning creative based in Paris.
With over a decade of experience across France and China, his practice moves across branding and campaigns through a broad visual language spanning identity systems, packaging, editorial, digital, advertising, and experiential design.
His work has been recognized by some of the industry’s most respected institutions, including D&AD Awards, Cannes Lions International Festival of Creativity, The One Club for Creativity, The ADC Annual Awards, New York Type Directors Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award, HiiiBrand Awards and Asia-Pacific Design.
Driven by a deep appreciation for visual culture, conceptual thinking, Tian approaches each project as a space for exploration, seeking nuance, narrative, and emotion within the design process. His work aims to transcend functionality, shaping experiences that are both visually compelling and intellectually resonant.