The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
Project Asian Creative Festival 2024
Asian Creative Festival hosts by Asian Creative Foundation who gather and connect the next generation of curious creatives to share inspirational stories and spark new collaboration for the Asian community. Cross-pollination is a concept which representes the mission of ACF. It’s when different departments or individuals are thrown into the same blend. The end result can be an exciting mixture of fresh ideas, a shift in thought patterns and can also build a lasting bond between departments.

Category: Visual Identity
Client: Asian Creative Foundation, New York
Year: 2024Creative & Design: Tian Bai
Motion: Frederic Granon



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MYOM
SYENSQO
Neufquatre Editions
©The Fridge 2024            48°51′24″N 2°21′08″E