The Fridge


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The Fridge is a creative and design practice based in Paris, founded by Tian Bai, an art director and designer with a decade of immersive study
and professional experience spanning France and China,
he has honed his skills across various domains of design, encompassing branding, packaging, editorial, digital, advertising and experiential realms.

His work widely recognized by a number of major design awards such as D&AD Awards, The One Club for Creativity, The ADC Annual Awards, New York Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC, Red Dot Design Award and Asia-Pacific Design.

Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
Nous voulons être des foules sentimentales avec soif d'idéal,
attirées par les étoiles, les voiles, que des choses pas commerciales. 

Featured Projects
 
Featured News

December. 24Project MYOM with Landor Paris shortlisted at Epica Awards 2024 in Non-alcoholic Drinks.
October. 24It’s a pleasure to have Neufquatre Éditions featured in Dynamic Branding: Responsive Graphics for Brands of Today published by victionary. 

This publication highlights some of the finest examples of graphic systems that skillfully adapt across multiple mediums, showcasing each brand's unique strengths while maintaining their core values and identity.
September. 24I'm privileged to be invited by ECV Paris last week as a jury for the Design & Typography master's degree alongside Damien Collot, Creative Type Director at Monotype Paris.

It was a day filled with inspiring interactions and thought-provoking exchanges with exceptionally talented students. Their creativity and passion left a lasting impression on me. Thank you ECV again. Wishing them all the best in their future endeavors!
August. 24Project MYOM with Landor Paris won Red Dot Design Award 2024 Winner in Corporate Design & Identity and Typography.
October. 24The ECV is honored to renew this historic partnership with TDC, and to host the 70th edition, a major event that brings together the biggest names in the sector as well as emerging talents. The project Dump Dumplings has featured as well.

From September 23 to October 5, 2024, as part of France Design Week, the Lille campus will be the scene of exhibitions of award-winning works in various categories: posters, packaging, visual identities, sites and applications. To discover the projects of this edition and celebrate all the richness of typography at ECV Lille.
May. 24It’s a distinct honor to have MYOM with Landor Paris shortlisted in / Branding / SME / Logos / D&AD 2024.

May. 24The winning projects Dump Dumplings and MYOM have participated the TDC70 New York Exhibition.

The 70th annual winners exhibition will extend its reach far beyond New York, travelling to major cities around the world over the next year. This global tour will allow type enthusiasts and designers from all corners to experience and draw inspiration from the TDC's curation of the latest typographic excellence.

May. 24Proud to be part of ACF24 in design team. Driven by this year’s theme, “Empowering Creators, Sustaining Dreams,” this 2-day festival unites a remarkable lineup of speakers, artists, and visionaries eager to uplift AAPI creators on their path to financial prosperity.
May. 24Excited to receive 2x “Certificate of Typographic Excellence” with the project Dump Dumplings this year by Type Directors Club in TDC 70th Annual Competition. 

The global jury has awarded a whopping total of 203 TDC70 certificates to talented entrants across 41 countries in Communication Design, Lettering, and Type Design.

May. 24Dump Dumplings and MYOM have won the The Finalists & Merit Honor at The ADC 103rd Annual Awards !

The ADC Annual Awards is the oldest continuously running industry award show in the world. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.


October. 23


Neufquatre Editions has featured in
Typography 43: The World’s Best Type and Typography.

The book presents the finest communication design work from 2021 and the winners of twenty-fifth-annual typeface design competition, 25TDC. This collection is a display of what is happening in the world of design and type design.


October. 22

 Thrilled to announce that Project 1/23 won SHIAF AWARDS 2022 Gold Award 
in “Public Service Advertising”.
September. 22

During France Design Week, The 68th edition of the TDC marks the return of a busy cultural agenda! The annual exhibition of typography aficionados was held yesterday at La Cantine de Nantes.
March. 22

Happy to receive “Certificate of Typographic Excellence” with the project Neufquatre Editions this year by Type Directors Club in TDC 68th Annual Competition. 

July. 22The winning projects Neufquatre Editions have participated the TDC68 Exhibition at

Cooper Union, New York.


This long-standing TDC tradition puts some of the most brilliantly designed use of type of the past year on display and encourages you to explore it all alongside other lovers of letterforms.

July. 22

“THE BLACK SPHERE” has just picked up the Winner & the Finalist at the New York Festivals Advertising Awards 2022, in the category “BEST USE Social/Environmental Good”.

November. 21

Neufquatre Editions and Babart have being selected into the "Asia-Pacific Design 17".

May. 21

Natura Morta featured in IMPETUOUS 躁 MAGAZINE_Issue01, 03/2022.

November. 21


Neufquatre Editions has featured in 
Tokyo TDC, Vol.32 – The Best in International Typography & Design.

November. 21

Neufquatre Editions has been selected by GDC Award 21.

March. 21

The Brand Identiy picked up five new projects in The Edit, including Neufquatre Editions.

September. 21

A great privilege to have Neufquatre Editions won Bronze Award at Hiiibrand Awards 2020.

January. 21

Neufquatre Editions has been selected by Tokyo TDC Annual Awards 2021 and Annual Book ‘Tokyo TDC Vol.32’ in the category Mark & Logotype / Corporate Stationery / Branding.



©The Fridge 2024            48°51′24″N 2°21′08″E